Check out the survey
From the website:
Please take a few minutes to answer the following questions and we’ll send you a Barnes & Noble gift card worth $10**. Your answers will help us to understand how HP Smart Printing Services can help meet your business needs.
I got this message after the survey:
Thank you for taking the time to complete this survey. The information you provide will help HP better serve you and your company. Your Barnes & Noble gift card will arrive shortly.