If you are in the market for a diamond, then it’s very important that you attain solid information, a fantastic assortment/selection, fair pricing, total assurance, and great customer service.

On top of that, you want to deal with an ethical and socially responsible company with an outstanding reputation. If this resonates with you, Whiteflash is a name you need to get to know.

Whiteflash has been around a while now (18 years at this writing), and hundreds of customer testimonials on sites like Google, Yelp and Ivouch clearly demonstrate that they do things right!

Unlike most retailers who offer virtual inventory from an industry database and get the diamond for you after you pay for it, Whiteflash produces and stocks their diamonds in-house.

Their A CUT ABOVE® super ideal diamonds are internationally acclaimed as the most beautiful precision cut diamonds in the market (see A CUT ABOVE® Collection Series).

And because they own the diamonds and have them in-stock, Whiteflash is able to provide full diagnostics up front, including light performance imaging and HD video. It is also how they are able to offer the best set of assurance policies in the industry.

When shopping for the diamonds, customers also expect the best and top quality when it comes to the engagement ring and wedding band. Whiteflash is an authorized distributor for all of the top designer brands as well as manufacturing their own signature designs.

And you can feel confident dealing with Whiteflash as they take social responsibility very seriously. They are members of the American Gem Society and the United Nations Global Compact.

They provide financial support to Jewelers for Children, an initiative benefiting Make a Wish Foundation and other great efforts on behalf of kids.

Whiteflash is also the only jewelry retailer we know that is certified for ISO 9000, an international best-practice standard for quality control and continual improvement.

At Whiteflash, they're all about the Ideal Cut Diamond carrying the largest inventory & best selection of AGS certified ideal diamonds in the world! • Exclusive provider of their own A CUT ABOVE® Super Ideal Diamonds • Finest designer brands such as Tacori, Verragio, Simon G, Ritani, Danhov, Vatche, and Benchmark • Entire staff GIA trained including several Graduate Gemologists & Diamond Graduates • Complete Satisfaction Money Back Guarantee Shop Now at Whiteflash

Whiteflash Overview

Whiteflash specializes in diamonds of the best cut quality and light performance. A diamond’s cut is primarily responsible for making the diamond sparkle and creating the aesthetics of fire and brilliance.

Whiteflash backs up their claims of top quality up with lab certification from and diagnostics proving the elite precision of their diamonds.

They are a member of the American Gem Society, and certified for ISO 9001 quality management – something none of their competitors say.

Awards, Certifications, and Credentials

• A CUT ABOVE® Super Ideal Diamonds–developers and sole distributors of internationally acclaimed brand of precision cut diamonds, Round and Princess
• Member of the American Gem Society– The industry’s top organization comprised of the finest jewelers in the United States and Canada
• ISO 9001 Certified– International standard for quality assurance and continual improvement.
• BBB Pinnacle Award Winners– Given to companies with superior commitment to ethics, overall excellence, and quality in the workplace
• GIA and AGS Specialists– Dealing exclusively in diamonds certified by best laboratories.  AGS is considered the foremost authority in cut analysis.
• Authorized Distributors for the Top Designer Brands

Whiteflash Diamond Features

• Elite Quality
  • As previously stated, Whiteflash has the highest certifications and qualifications for their diamonds.
• In-House Inventory
  • Whiteflash carries the biggest inventory of in-house ideal and super ideal diamonds of any retailer. They are fully vetted, imaged, and immediately available exclusively from Whiteflash.
• A CUT ABOVE Collection Series
  • Unmatched selection of Colorless (DEF) and Microscopically Clean (IF-VVS) – the ‘best of the best’ in super ideal cut.
• Experts in Diamond Education
  • Whiteflash offers transparent information with full lab reports and diagnostics.  The website provides comprehensive education and articles on technical aspects of diamond grading.
• CUT ABOVE® Super Ideal Diamonds
  • The most stringent qualifications of any brand in the market. All specifications are published on their website for full transparency.
• 100 % Lifetime Trade Up Benefit on all In-house diamonds

If you would like to learn more about the cut of a diamond, 1 of the 4 C’s, be sure to check out our article on “The 4 C’s of Diamonds“

Designer Engagement Rings

If you’re looking for the perfect engagement ring for the love of your life, you’re definitely looking in the right direction. Let Whiteflash build the ultimate ring for your significant other.

Whiteflash offers you a wide assortment of designer engagement rings. You can find many designer names such as Tacori, Verragio, Simon G, A. Jaffe, Ritani, Benchmark, and more!

These jewelry design partners produce some of the finest designer rings available in the market today. Cutting edge styling and immaculate craftsmanship are the hallmarks of these fine design houses.

The quality and beauty of the collections you find here are a perfect complement to the world class quality of Whiteflash A CUT ABOVE® diamonds. Their online catalogs are a subset of each designer’s full line. All styles from each of these fine brands are available through Whiteflash.

Customer Service

A high quality diamond deserves high quality customer care. This is where Whiteflash really shines.

Hundreds of customer testimonials on Google, Yelp, and IVouch tell the story of a company laser focused on the customer experience.

• Diamond and Jewelry Professionals
  • The entire Whiteflash team have credentials from GIA.  Accredited Jewelry Professionals, Diamonds Graduates, and Graduate Gemologists.
• Service Guarantees
  • One year service guarantee provides free service for a year, including sizing, cleaning and re-polishing.
• Lifetime Trade Ups
  • If you ever want to trade your diamond for another one bigger, better, or just a different shape, you get 100% of original price paid towards the new diamond.  For life!
• Money Back Guarantee
  • 30 day guarantee for returns with a full refund, including paid insured postage.
• One-year Buy Back Option
  • After the 30 day full refund period Whiteflash guarantees they will buy back your in-house diamond at 70% of what you paid, for up to a year after purchase.
• Rewards Program
  • Whiteflash offers a range of customer benefits. One of them being a $100 Check for referring a friend and them making a purchase.
• Fair Pricing
  • Whiteflash offers top quality diamonds for any budget. The in-house tiers of diamonds at Whiteflash are
    • A CUT ABOVE® Super Ideal
    • A CUT ABOVE  Collection Series
    • Expert Selection (AGS Ideal)
    • Premium Select (GIA certified Triple Excellent)
• Shop Online or In-store
  • Whiteflash.com is a state-of-the-art ecommerce website. Or get a very personal shopping experience in their retail store in Houston, Texas.

If you’re interested in how diamonds are priced, be sure to check out our “Diamond Pricing Guide.”

Bottom Line

Buying your first diamond can be daunting with thousands of options and competing claims throughout the brick and mortar and online world.

Luckily, with modern diamond retailers like Whiteflash, customers can shop for certified diamonds and top quality engagement rings and get a fair price and professional customer service.

Diamond shopping isn’t as scary with the great information, services and assurance policies Whiteflash provides.

In particular, I would definitely consider browsing around the A CUT ABOVE® Collection Series in the DEF IF/VVS category! 

Be sure to check out Whiteflash, if you’re looking to buy diamonds or fine jewelry in the near future.

They are definitely worth the look! If you have any further questions, see can see Whiteflash’s Frequently Asked Questions and Testimonials!

(View selection at Whiteflash)