Third party gift cards can usually only be used by one retailer. However, that isn’t the case when the retailer is owned by the same parent company. To put this into perspective, Panera Bread gift cards can only be used at Panera Bread. This isn’t the case for Bed Bath and Beyond, because they are owned by the same parent company as Buy Buy Baby. This means that gift cards bought from Bed Bath and Beyond can be used at Buy Buy Baby and visa versa.
Happy Gift Cards
Happy Gift Cards was released in 2018 and took a different approach to gift cards. Rather than restricting the card to one retailer, each card could be used at 4 or more places that are in interest to the card holder. For example, the Happy Teen Gift Card has access to Regal Cinemas, Nike, Sephora, and more!
Benefits
The reason these cards are so beneficial is because they offer many more choices to the customer rather than limited them to one location. With more flexibility, customers are more likely to purchase and use the gift cards!
An additional benefit to these cards is that when they were released, stores were buying them and selling them to the public at discounts. GiftCardMall offered 20% off $50 cards, Office Depot sold $150 cards with a $20 discount, Safeway gave 10% off when spending $150, etc. These were great ways to secure discounts to your local retailers.
Gift Card Reselling
These discounted Happy gift cards also offered opportunities to gift card resellers. For example, Happy Guy gift cards can be used at Home Depot and their stores have gift card racks. You could therefore buy a $150 Happy Guy gift card for $130 from Office Depot, then take that card to Home Depot and buy $150 of third party gift cards that were more valuable (e.g. eBay, Amazon, etc). Those third party gift cards could then be resold for more than the $130 initial outlay, making it a profitable deal.
Recently, MetaBank has added some restrictions in terms of third party gift card purchases when using Happy gift cards. The restrictions don’t appear to be as hard coded at Home Depot, Bed Bath & Beyond or Buy Buy Baby, but it could make transactions trickier.
Happy Gift Card Brands
Happy Guy
- Home Depot
- Buffalo Wild Wings
- Burger King
- Dell
- Lord & Taylor
- AutoZone
- McCormick & Schmick’s
Happy Lady
- The Cheesecake Factory
- Saks Fifth Avenue/Saks Off 5th
- Panera Bread
- Bed Bath & Beyond
- Sephora
- Lord & Taylor
- Spafinder
Happy You
- The Cheesecake Factory
- Macy’s
- Ulta Beauty
- AMC Theatres
- GameStop
- Dave & Buster’s
- P.F. Chang’s
Happy Teen
- Barnes & Noble
- Sephora
- Regal Cinemas
- Nike
- Dave & Buster’s
- American Eagle
- Jamba Juice
Happy Holidays
- Macy’s
- Ulta Beauty
- Lowe’s
- Red Lobster
- GameStop
- Chili’s
- P.F. Chang’s
Happy Kid
- Rainforest Cafe
- Jamba Juice
- Buy Buy Baby
- Regal Cinemas
- Gymboree
Happy Her
- Godiva
- Peet’s Coffee
- Ulta Beauty
- Express
- P.F. Chang’s
- Under Armour
Happy Eats
- Cracker Barrel
- Dave & Buster’s
- Buffalo Wild Wings
- Panera Bread
Happy Dining
- The Cheesecake Factory
- McCormick & Schmick’s
- Red Lobster
- Bravo!
- Brio
- Texas de Brazil
Happy Bride
- Bed Bath & Beyond
- David’s Bridal
- Ulta Beauty
- JCPenney
- Spafinder
Happy Beauty
- Sephora
- Spafinder
- Lord & Taylor
- LA Fitness
- Sally Beauty
Happy Local Eats West
- Buffalo Wild Wings
- Claim Jumper
- Capriotti’s Sandwich Shop
- Sweet Tomatoes
- Baja Fresh
- Souplantation
Happy Student
- Dell
- Bed Bath & Beyond
- Burger King
- American Eagle
- JCPenney
- Aerie
Happy Bites
- Noodles & Company
- Jamba Juice
- Peet’s Coffee
- Burger King
- Panera Bread
Happy Moments
- The Cheesecake Factory
- Macy’s
- Red Lobster
- Regal Cinemas
- Sephora
- Buffalo Wild Wings
- Bed Bath & Beyond
Happy Rewards
- Regal Cinemas
- Sephora
- American Eagle
- Barnes & Noble
- Dave & Buster’s
- Under Armour
Bottom Line
Don’t miss out on this chance to try out Happy Gift Cards! It’s a seemingly perfect alternative to your single retailer gift card. If you love finding deals like these, be sure to check out more on HMB! You can also find out compiled list of the Best Gift Card Deals!