Today’s business market is overpopulated and crowded. It takes some hard work to get your small business noticed, but creativity can shed some light on your business.
By working on your advertising skills, you can create a promotional campaign that will bring in potential and existing clients without breaking the budget. We’ve put together a list of 10 Smart Ways to Advertise Your Small Business.
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10 Smart Ways to Advertise
1. Be creative with social media
Anyone can participate in social media, but it takes real skill and creativity to make it pay off. Get creative and be captivating or hire someone who can do that for you. The key is to stand out from the crowd of social media feeds.
There are many different things that you could do, especially on Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, etc. When you have the right mix of creativity, timing, and subject matter, you can go viral.
There are many different things that you could do, especially on Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, etc. When you have the right mix of creativity, timing and subject matter
2. Develop a Kickstarter video
Videos are more engaging and interesting than words or photos. Gather a group of talented friends or simply hire a professional team to tell your story with interviews, live shots of your business in operation, and try to persuade what you offer by telling them why it’s a good investment. You are asking people to invest in your business.
3. Get mobile
If you notice a blank truck driving around town, delivering goods to local stores? Ask if you can place an ad on it. City buses, metro trains, moving vans, contractor trucks, anything that has open space and travels around the area can deliver your message.
If this is something that you cannot afford, then how about bumper stickers for people who are willing to publicly show off your business on the back of their cars.
4. Orchestrate a flash mob
Find carolers during the holidays, dancers in a public square, freeze models at a sporting event. Find some flash mod examples to get some ideas. Gather your friends and customers, who are willing to participate for free. Advertise your mob by handing out T-shirts, hats, pins, or anything that will associate your business with the fun and be visible in the video footage.
5. Meet a need
Identify a need in your community and find an innovative way to fill it. Whether you provide free childcare during a major community event, have book covers printed for the local high school, or sponsor a parking lot shuttle at the county fair. You’ll be loved and remembered for your kind gestures.
6. Know your community and when things happen
Hand out free branded travel mugs at your local coffee shop. Give away branded stadium seats at school soccer matches. Buy popcorn for the whole theater on a Friday night. Getting well known in your community is a great start to advertising your small business.
7. Reward clients and staff
Your clients and staff can be your most effective marketing team. Don’t be afraid to invest in your customers and staff and then ask them to spread the word. Provide them with merchandise that they can then hand out to other potential customers. Ask for a review on your business online and spread the word about it to people they know.
8. Be memorable
What could your accountant do to win your loyalty? Maybe he overhears you saying you love to ski, and gives you a free weekend stay at a ski lodge. Maybe she knows you’re a foodie and has a personal chef cater your dinner party. Would you switch accountants? Never. Similarly, show your clients that you’re paying attention and remember things about them.
9. Give back
The simple joy of making someone’s life better is only the beginning of how giving pays dividends. Give your customers a heavy discount or simply provide free items. Hand out gift cards on a certain day of the month. Have a company get-together and provide for your employees. In comparison to purchasing ad space, the dividends you get from these activities could be more meaningful.
10. Get crazy
When you really need to get attention, you will do the most extra thing possible. Do the most extravagant thing that comes to mind without going overboard to get your small business out there. Get creative. Get crazy!
Other Ways to Advertise
SEO stands for search engine optimization – in other words, setting up your web pages so the search engines understand the content of the pages and may link to you when someone searches for what you sell or the kind of information you provide.
Although some companies spend a lot of money on SEO, there are a number of things you can do yourself to improve the SEO of your site. Among them:
- using a different title for each page on your website
- using phrases people search for in the page title
- including your business name, location and phone number on all pages on your site
- Make business cards that lists your website address on your business card, letterhead and any handouts you create. Include your main social media profile link, too, if possible.
- Get your business cards int the hand of anyone who can help you in your search for new clients.
- Give several business cards to your customers if you are a service provider.
Attend meetings of professional groups and other local business groups, local chapters of national groups such as NAWBO, or civic associations.
Have business cards in a pocket where they are easily reachable. Don’t forget to ask what the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.
Getting the name of your business out there can be hard, mainly if you are a startup or a small business. However, if you are looking for some assistance, we compiled 10 Smart Ways to Advertise Your Small Business. There are other methods but this is a great start.
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