Huntington Mobile App has done it again by ranking highest among regional banks in the J.D. Power 2020 U.S. Banking Mobile App Satisfaction Study for the second year in a row. This award has shown that Huntington is focused on listening to their customers and delivering an exceptional digital tool.
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About Huntington Bank
Huntington Bancshares Incorporated is a regional bank holding company with the headquarters in Columbus, Ohio, with nearly $118 billion of assets and a network of 839 full-service branches, including 12 Private Client Group offices and 1,344 ATMs across seven Midwestern states. This bank was founded in 1866, The Huntington National Bank and its affiliates provide a variety of products.
Huntington Mobile App Award Overview
“This award demonstrates Huntington’s long-standing commitment to listening to customers and innovating digital solutions to meet their needs,” said Andy Harmening, the senior executive vice president and director of consumer and business banking. He also states “Our customers’ banking habits and preferences are changing now more than ever due to the pandemic, so I’m pleased to see this recognition as it comes during a time when many of our customers are turning to our digital tools more and more, specifically our mobile app.”
According to the 2020 U.S. Banking Mobile App Satisfaction Study, financial institutions are graded by their banking account management satisfaction by customers. The methods used by the study addresses financial institutions’ needs for market-specific insights with an enhanced sampling structure to identify benchmarks. All the banks included in the study were regional banks with $55B to $150B in deposits.
Some of Huntington’s innovations in Online Banking include “The Hub”, which is the bank’s digital-banking experience, and “Heads Up”, a digital messaging platform. Both of these tools were made by the bank to help directly respond to customer feedback and provide real-time insights about spending and saving, offer simple tools to track spending and helping customers reach their financial goals. This in turn allows customers to make more informed decisions about their finances.
Harmening then goes on to say “Our goal has always been to make banking easier by first listening to customers and then nonvoting on their behalf,” and “Huntington continues to focus on proactively looking out for our customers by producing best-in-class digital tools to help customers achieve their financial goals.”
The different factors that are measured by the J.D. Power 2020 U.S. Banking Mobile App Satisfaction Study are as follows:
- Navigation
- Visual Appeal
- Speed
- Information/content
Their innovations stems from their Fair Play banking philosophy, which shows the bank’s people-first, digitally enabled mentality. The Hub tools completely reflect that because it is free to all customers and are designed to help customers manage their spending and maintain their financial goals. Some of the key features include:
- Spend Analysis: Categorizes customer spending to help show their habits.
- Spend Setter: Set up monthly spending limits by category.
- Look Ahead Calendar: Customers can see future bills and deposits so they can plan ahead.
- Savings Goal Getter: Shows customers what they’re saving and shows their progress.
- Heads Up: Provides real-time insights for customers so that they can make informed decisions when it comes to spending. This can be duplicate charges or refund notifications.
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Bottom Line
Huntington didn’t just win the J.D. Power 2020 U.S. Banking Mobile App Satisfaction Study for the second year in a row for nothing. It is their outstanding features that not only helps their customers organize their spending but also helps them achieve their fiancial goals. For more posts like this, check out our list of Huntington Promotions and more bank guides!
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