Chase Ultimate Rewards is a rewards program offered by one of the largest and oldest financial institutions. Their Ultimate Rewards point system is a valuable and flexible system that customers can use to travel, earn cash back, or get a business card.
For more on how to use Chase Ultimate Rewards points, check out our post below.
Booking Activities On The Chase Ultimate Rewards Portal
To book an activity on the Chase Ultimate Rewards Portal, follow the following steps:
- Go to your Chase Ultimate Rewards account (listed along with your other Chase accounts)
- From the Ultimate Rewards page, select “Travel.”
- Then select “Things To Do.”

Please note that activities are not the same as Ultimate Rewards Experiences.
You’ll receive a voucher which contains details about the local contact for your tour once you’ve booked your activity. Be sure to follow up with this contact via email or phone as it gets closer to your activity date.
If you decide to change your mind or if the event gets cancelled, you can cancel most Chase Ultimate Rewards activities. Each activity will have its own cancellation policy, so make sure to read the fine print.
How Much Is An Ultimate Rewards Point Worth?
The value of your Ultimate Rewards points depend on a few factors, including what kind of Ultimate Rewards card you have and what you’re redeeming for.
“Basic” Ultimate Rewards cards – Chase Freedom Flex and Ink Business Cash Credit Card – earn non-transferable points. These “basic” Ultimate Rewards points are valued at $0.008 to $0.01 per point. The other Ultimate Rewards cards – Chase Sapphire Reserve, Chase Sapphire Preferred Card and Ink Business Preferred – earn points that are transferable to partner loyalty programs and have better value.
Currently, Ultimate Rewards points are valued at $0.02 when used with an airline or hotel partner. You can learn about loyalty programs system here.
Ultimate Rewards Airline/Hotel 1:1 Point Transfer Partners
Airline Transfer Partners | Hotel Transfer Partners |
Aer Lingus AerClub | IHG Rewards Club |
British Airways Executive Club | Marriott Bonvoy |
Flying Blue AIR FRANCE KLM | World of Hyatt |
Emirates Skywards | |
Iberia Plus | |
JetBlue TrueBlue | |
Singapore Airlines KrisFlyer | |
Southwest Airlines Rapid Rewards | |
United MileagePlus | |
Virgin Atlantic Flying Club |
Best Cards For Earning Ultimate Reward Points
Now that you see how valuable and versatile Chase Ultimate Rewards points are, let’s take a look at the best cards for earning them.
The Chase Sapphire Reserve is a fan favorite card. This card offers a generous welcome bonus and a bunch of ways to earn those Ultimate Reward points. Even though it comes with a large annual fee, this card offers a variety of credits and valuable perks that outweigh the fee.
![]() The Chase Sapphire Reserve offers 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $900 toward travel when you redeem through Chase Ultimate Rewards. You'll earn • 10X total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards immediately after the first $300 is spent on travel purchases annually. • 5X total points on flights • 3X points on other travel and dining • 1 point per $1 spent on all other purchases When redeeming your points for travel through Chase Ultimate Rewards, you'll get 50% more value. This card does carry a $550 annual fee and there are no foreign transaction fees. However, you're able to earn a $300 Annual Travel Credit as reimbursement for travel purchases charged to your card each account anniversary year & up to $100 application fee credit for Global Entry or TSA Pre?®. |
If you’re a beginner then the Chase Sapphire Preferred Card is the ideal card for you. This card comes with the best welcome bonus and offers some of the easiest rewards to use. In addition to the higher welcome bonus, its annual fee is only a fraction of the Chase Sapphire Reserve.
![]() The Chase Sapphire Preferred® Card offers 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Ultimate Rewards. You'll earn: • 5X points on travel purchased through Chase Ultimate Rewards • 3X points on dining • 3X points on select streaming services and online grocery purchases • 2X points on all other travel purchases • 1X point per $1 spent on all other purchases Enjoy new benefits such as a $50 annual Ultimate Rewards Hotel Credit and when you redeem your points for travel through Chase Ultimate Rewards, you'll get 25% more value! This card carries a $95 annual fee. |
This card is optimal for those in the business world looking to earn Ultimate Rewards points. Small business owners can rack up points easily with this card as it offers a great sign-up bonus and a high earning rate for typical business expenses.
![]() The Ink Business Preferred® Credit Card offers 100k bonus points after you spend $15,000 on purchases in the first 3 months from account opening. That's $1,250 toward travel when redeemed through Chase Ultimate Rewards®. You'll earn 3 points per $1 on the first $150,000 spent on travel and select business categories each account anniversary year; 1 point per $1 on all other purchases - with no limit to the amount you can earn. Furthermore, points are worth 25% more when you redeem for travel through Chase Ultimate Rewards. This card does come with a $95 annual fee but does not have any foreign transaction fees. |
For more information on the best reward credit cards, check out our post The Best Rewards Credit Cards: Cash, Points, Miles & Benefits.
Bottom Line
Points can be earned for different reasons. The right credit card depends on the type of perks suite your needs best. Some people might look for free flights in First Class while others would prefer elite status or stay at a luxury hotel. Whatever the case is, points are a great way to earn some extra perks.
If Ultimate Rewards points better suite your needs, then make sure to check out this post. Even though these points may not offer the best value, they offer rewards that might be more valuable to you. Sometimes, points aren’t about math, they’re about crossing things off your bucket list. For more post like this, check out our list of bank guides.
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